Digital writing curriculum provider NoRedInk has raised $50 million in a Series B round led by Susquehanna Growth Equity, with participation from True Ventures.

Founded by Chicago high school English teacher Jeff Scheur, NoRedInk’s curriculum personalises writing exercises to each student’s interests, guides them through the writing process with instructional support, and improves skills through targeted practice. To date, students have completed more than10 billion writing exercises on the platform and NoRedInk stated it has a presence in 88% of the top 1,000 US school districts.

San Francisco-based NoRedInk stated that it offers a free, limited version for teachers to try, with thousands of schools requesting upgrades to the paid version every month. The curriculum offers schools standards-aligned support across an array of genres, breaking down more than 1,000 grammar and writing skills with unlimited practice, immediate feedback, guided revision tools, and customisable assessments. The paid version also integrates with popular learning management systems and allows administrators to track progress at the school and district level.

Josh Elser, managing director at Susquehanna Growth Equity, said: “School districts are abandoning the big publishers in droves and flocking to digital tools that have proven they can actually help kids learn. NoRedInk has earned tremendous loyalty from K12 schools and districts nationwide and teachers adore the product because it helps them teach more effectively.”

Scheur said: “Most school districts really want to prioritise writing instruction, and they need assistance putting that into practice. Teaching this generation of students to develop and express their ideas gives them a voice, and it allows our society to communicate much more effectively.”

Scheur added that the company chose Susquehanna as a partner because of its philosophy of patient capital and its track record supporting founder-led businesses. NoRedInk is already profitable and Scheur said the company will use the additional funding to improve its product and bring it to more schools.

Date published: 25 August 2021

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