Boston-based employee training company Electives has closed an $8 million Series A round led by Accomplice and G2O Ventures, with participation by Boston Seed Capital.

Founded in 2020, Electives provides learning and development classes from more than 100 teachers from a variety of professions, including psychologists, professional athletes, business school professors, improv comedians, FBI agents and social justice advocates. Topics range from new manager training, leadership development, storytelling, gender identity, and selling virtually.

G20 Ventures partner Mike Troiano said: “Corporate training sucks – and that’s a big problem when companies are more focused than ever on recruiting, retaining and developing the best people. Today we all need to feel we’re growing personally and professionally at work, and Electives does that by transforming the workplace training experience, through a community of amazing creators telling personal stories and sharing important skills.”

Ryan Moore, co-founder and managing director of Accomplice, added: “Learning is a lifelong process. We live in an ever-changing world where content needs to be equally dynamic. The best employers recognise this need and contemporary platforms like Electives empower this mission.”

Electives’ co-founder and chief executive Jason Lavender commented: “As employees, we felt the pain of watching pre-recorded videos with multiple choice quizzes. Learning is a human experience. We need to feel connected to the teacher, as well as to our peers. Electives is bringing humanity back to learning at work.”

Krikor Dzeronian, co-founder and chief operating officer of Electives, said: “The corporate training market is extremely fragmented with tens of thousands of independent providers, making it impossible for companies to find the right teacher for their organisation. Our marketplace collects data for teachers and enables companies to effortlessly facilitate live learning with proven teachers.”

Date published: 1 April 2022

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