Lafayette, Louisiana-based SchoolMint, which provides enrolment management for K12 education, has acquired school marketing and branding company Enrollhand, headquartered in New York City.

SchoolMint’s chief executive Bryan MacDonald said: “Our customers count on us to help them attract, enrol and retain more students. We know that begins with ensuring parents and families know about a school and its programmes. Enrollhand’s highly personalised and effective branding and marketing solutions are proven to help schools attract and enrol more students and families. Pairing Enrollhand’s offerings with our newly launched SchoolMint Engage platform will create an unbeatable combination of tools that help schools increase enrolment.”

Enrollhand’s co-founder Alexis Marinopoulos, commented: “Enrollhand and SchoolMint already serve many of the same customers, and we have been asked many times about working more closely together. Our customers will experience a truly comprehensive solution that brings together everything schools need to attract more families and teachers.”

Andreas Marinopoulos, Enrollhand’s co-founder added: “Enrollhand has perfected a unique, highly-personalised approach to helping schools quickly improve their branding and marketing efforts in a way that fits into school budgets. We are confident that SchoolMint is the best home for the Enrollhand team, and this combination will allow us to serve our customers better than ever.”

MacDonald added: “Education customers have been waiting for the combination of Enrollhand’s personalized branding and marketing capabilities with the software tools provided by SchoolMint Engage. This combination offers the entire SchoolMint ‘Attract’ story in one place.”

According to SchoolMint’s chief enrollment officer, Nick LeRoy: “SchoolMint has long been seen as the leader in school enrolment, including strategic marketing and branding. With Enrollhand, SchoolMint is ready to offer this capability at scale.”

Date published: 8 April 2022

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