Cambridge University Press & Assessment has acquired CogBooks, an online technology company which specialises in adaptive courseware, The Bookseller has reported.

Edinburgh-based CogBooks stated that it brings research-based methods to web-based learning and that its adaptive learning platform uses an intelligent engine to personalise what the learner experiences in real time. This ensures that each individual receives the specific knowledge and performance support they need, with CogBooks optimising the learning path – filling in key knowledge gaps, providing job aids or skipping unnecessary basics – so that learners develop sound knowledge.

Rod Smith, managing director education publishing at Cambridge University Press & Assessment, said: “The global trend towards more online learning has been dramatically accelerated by the pandemic. We need to help education institutions deliver high-quality learning flexibly, both in person and remotely, in ways that not only retain but enhance its effectiveness. Adaptive learning technology has a huge part to play, and when you combine that technology with world-leading educational content from Cambridge, the possibilities to support learners are really exciting, aligning perfectly with our mission to unlock people’s potential with the best learning and research solutions.”

Jim Thompson, chief executive of CogBooks, commented: “We founded CogBooks with a vision of applying rigorous research and cognitive science to the development of learning technology in order to improve equity in education. Since then, we’ve experienced a remarkable surge in demand for our adaptive learning technology. I’m immensely proud of our employees in their ability to execute on our vision with cutting-edge adaptive courseware design, and am grateful to our investors who have supported us on this journey. We’re honoured to become a part of Cambridge University Press & Assessment, one of education’s greatest global companies. I look forward to combining our innovative learning technology with their award-winning academic content.”

Date published: 9 September 2021

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