Solution Tree: Calvin L Daniels
Bloomington, Indiana-based Solution Tree, an educational publisher and professional development provider, has appointed Calvin L Daniels as chief marketing officer, to lead the company’s enterprise marketing strategy and develop and implement a corporate strategic marketing plan covering all products, content, partners, distribution channels and customer touchpoints.
Daniels has more than 20 years of marketing and brand management experience, including 12 years at Eli Lilly and Company, where he oversaw multichannel consumer marketing and execution strategies for some of the company’s largest brands. From 2014 to 2019, Daniels led strategic consumer marketing development for Lilly US immunology assets, a role that included bottom-up budget development, securing leadership alignment, and fiscally responsible management of the spend. He was also director of customer marketing for Roche and, most recently, customer experience marketing lead for global pharmaceutical company UCB.
Solution Tree’s president Ed Ackerman said: “Calvin brings a comprehensive understanding and demonstrated performance of highly successful full-spectrum marketing, branding, and communications initiatives. That deep well of knowledge makes him a tremendous asset and we are excited to welcome him to the team.”