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US: Carnegie purchases Maguire Associates

Westford, Massachusetts-based higher education marketing and enrolment strategy firm Carnegie has acquired enrolment management firm Maguire Associates, headquartered in Concord, Massachusetts.

Maguire will become the financial aid optimisation and enrolment analytics team at Carnegie.

Carnegie’s chairman Joe Moore said: “By integrating a service like financial aid optimisation, we are investing in the future innovation of our higher education recruitment strategy. This is an important milestone for Carnegie, and we’re excited about what this evolution will bring to our college and university partners.”

Jack Maguire, Maguire Associates’ founder and chair added: “Carnegie has led the field as a trusted partner in higher ed enrolment and marketing strategy because they, like Maguire Associates, are innovative and data driven. When we thought about combining forces with a partner, Carnegie was the only choice for us.”

Gary Colen, Carnegie’s chief executive, commented: “We are excited to tap into Maguire’s products and bright minds. Together, we will continue our combined mission to offer higher education more than just comprehensive services but solutions that deliver on the outcomes our partners need and have come to expect from both of our organisations. The continued growth and investment in both our unique data and our data science and modelling services will enable us to better serve our clients in the immediate future.”

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