Oxford International Education Group (OIEG) has appointed Alexandra Korda as chief marketing officer.

Korda has 20 years’ cross-sector experience and previously held UK and international roles at Orange, Carphone Warehouse and Best Buy UK, as well as global loyalty technology provider cxLoyalty/Tenerity.

Korda said: “Higher education’s importance is ever-increasing, as economies look to train and prepare the next generation of workers and avoid a skills gap. International students bring unique experience and knowledge that can benefit universities, and the skills pool of any economy. I’m excited to be joining OIEG at such a pivotal moment in the organisation’s history as it continues to nurture its digital growth portfolio, but also in terms of the direction and opportunities of the higher education sector in a post-Covid world.”

OIEG’s chief executive Lil Bremermann-Richard commented: “After a period of unprecedented disruption to higher education, students rightly have greater expectations than ever on what their university experience should deliver. Fortunately we’ve seen the positive impact tech has on streamlining and improving the admissions process in particular during this time. Alex joining as our first CMO comes as OIEG’s growth over the past 24 months accelerates.”

Date Published: 13 June 2022

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